Brad Marchand is thinking ahead to his next NHL contract. According to Chris Johnston from TSN 1050, Marchand’s top goal is earnings maximization. That means he wants more than just a good team, he wants bigger money. Johnston also said that a team like Toronto could offer Marchand off ice endorsement opportunities, which might be part of the sales pitch. This possible move has fans and insiders paying close attention.

Brad Marchand wants to earn more with his next contract, Chris Johnston reports
On Sunday, June 9, 2025, hockey insider Chris Johnston spoke on Toronto’s TSN 1050 radio. He said that Brad Marchand, a forward for the Boston Bruins , is looking for the best financial deal in his next contract. At 36 years old, Marchand is now focusing on how to finish his career with strong income on and off the ice.

Johnston explained that the veteran player is thinking beyond just salary. He said, “Brad Marchand wants to make the most of his next deal, and that includes off ice opportunities.” A market like Toronto, which has big media attention and brand partnerships, could offer more chances for income beyond hockey.

Marchand has spent his full NHL career with the Bruins and is known for his energy and leadership. But now, with free agency on the horizon after the 2024–25 season, he may consider new teams if they can help him meet his goals.

Chris Johnston sees Toronto as a strong option for off ice earnings and exposure
Chris Johnston made these comments during his segment on TSN 1050 in Toronto. He pointed out how cities like Toronto have helped other players earn more through endorsements and media deals.